Physical shots of the front side.
Each box features a company statement on one side and contact info on the bottom.
Product descriptions for each box.
On the back of each box are ingredients and warnings for allergens and alcohol.
The color version of the logo designs.
The black and white versions of the logo designs.
A mockup shot of the boxes on a desk.
Another mockup shot of the boxes.
In early 2021, I was tasked with producing a logo, two package designs for merchandise, and a company style guide for Full Mooncakes. This was my first ever project.
Full Mooncakes is a Chinese bakery that specializes in the production of mooncakes (a traditional Chinese pastry consumed during the Mid-Autumn Festival). I made three different designs for the logo. Packages were made for traditional mooncakes and a small amount of osmanthus wine. The company style guide outlines proper procedure for the use of the logo, along with other regulations such as formats for company signage, transportation, and merchandise.
The style guide may be viewed and downloaded HERE.